So here’s the thing:
Too often I’ve seen people hire a resume writer just to keep a Word document with a bunch of cool-sounding words and sexy adjectives, but no interviews and offers.
Finding the best resume service that really gives you value for your money is not as easy as most people think.
There are countless companies and individuals who constantly say they are “experts” in CV writing.
So the question is:
How do you choose the right service?
Below are the 6 rules to ensure that the person or company you hire writes you the best CV possible.
Rule # 1: they should still be experts who do the full job search process (interview, networking, negotiation, etc.)
Even if you want to have your resume written, it’s critical that you find someone who is an expert and has a track record, not just in resume writing.
Instead, they should be an expert and have a track record of OFFERS.
Why is this important?
The resume is just a small part and an ingredient of what is needed to get good offers.
Most companies would like to ‘product’ their services.
For example, they offer a resume writing package, an interview preparation package or an essential network package, etc.
Ultimately, what happens is that companies and customers start to see each part of the job search as separate components, rather than a complete process. But that is very incorrect.
The truth is that you CANNOT see the process as separate components because every part of the job search process (networking, resuming, interviewing, negotiating, etc.) all interact and depend on each other.
So it’s fine if you just want to pay for the resume, but if the company or person you work with doesn’t have the understanding, expertise or track record of running the ENTIRE job search process, then you might have a lot paid money for a few sexy words in a Word document, instead of interviews and offering letters.
Rule # 2: They focus on job interview conversion rates as their primary goal
Anyone can write something that ‘sounds good’ and has some intelligent-sounding words that can only be found in the thesaurus – very few people can write resumes that are actually turned into interviews.
At the end of the day, when you put aside all the fluff and feelgood aspects of the process, you can’t make an offer just by having a resume that sounds good.
All that matters with a resume is whether it helps you get interviews, the end of the story.
So you need to make sure that the person or company you work with is hyper-focused on the same goals as you. If you want a resume that gives you interviews, make sure that the purpose of the person or company you work with is to write a resume with the highest number of interviews.
If you find that someone is focusing more on how great they will make you sound, or how they are going to emphasize your best qualities, your goals are not well matched.
However, if you have someone who focuses on reverse engineering to increase your conversion rate between job applications and interviews, then that is someone you would probably like to work with.
Rule # 3: They should have a data-focused and metric CV writing approach
As Harvard Business School 101 teaches, “You can’t manage what you can’t measure”.
If the company you’re working with doesn’t keep their resume data or statistics, how can they know what determines conversion rates from job interviews to job interviews, let alone improve those rates so you can get as many interviews as possible?
This rule pertains to rule # 2: if they don’t even keep the data and don’t understand their analysis and statistics well, there is no way they can focus on increasing their conversion rates.
This rule also applies to # 1: That is why it is important to work with someone with full service knowledge and expertise.
Because we are involved from start to finish with our full-service clients (target role / industry selection, CV, networking, interview, negotiation), we have the opportunity to see how our CVs are ultimately converted.
Given the full service nature of the program where we walk step by step with our customers, we can ensure that all data collected is correct and complete. (There is nothing worse than using incorrectly collected statistics and making decisions based on incorrect data).
In our experience, frankly, we wouldn’t have access to that data if we didn’t offer the full job search service. If we were only writing resumes, we would just have to write a resume, send our customer in a happy way and hope that the data and statistics they report to us is correct – which probably wouldn’t be the case.
Rule # 4: They must thoroughly understand the roles you are requesting
Our quick test to show how well we know a particular role is:
If we met a random stranger who was currently working in the role we are writing a resume for, they would assume we were currently working in that role because we knew so much about it.
Why is this important?
What we learned after writing hundreds of resumes and posting thousands of interviews and high-quality job openings is that: the conversion rate for resumes isn’t based on how beautifully you can make someone’s background noise or how many numbers, percentages, and action verbs you can cram into a resume .
No no no.
What we found in our tested CV conversion rates is that it is based on how well we place the person’s background on the given role …
And it is impossible to position something if we don’t understand the role in the first place.
An in-depth knowledge of the role does not mean repeating what is said on a vacancy – anyone can do that. Deep understanding of the role means that you truly understand the true intrinsic need for the role and how it fits into the business ecosystem.
Rule # 5: They must understand your background well
This is related to Rule # 4: Contrary to popular belief, the main contribution of a resume writer is not writing about your background – it is positioning your background for the role you want.
The job of a resume writer is to understand your background so they can “find the gold.” The gold are experiences, responsibilities and achievements that you have not thought about for a long time and that may double or triple the conversion rate from application to interview of your resume.
Many resume writers ask you to fill out a quick intake form / questionnaire or spend 30 minutes on the phone with you.
Now here’s the thing …
I have been writing resumes for a long time and have written resumes with extremely high conversion rates between job applications and interviews, and from that experience I can assure you that it takes much longer than 30 minutes to understand someone’s background.
The second problem is that everyone’s background and experiences are so diverse that it makes no sense to have a standard questionnaire, because there are so many important follow-up questions to ask to ensure nothing slips through the cracks.
Writing a resume with a high conversion rate is a much more strategic activity if done correctly.
Rule # 6: Have a resume writer the solution to your problem
Even the best CV writing service won’t get you better offers. End of story.
Because there are so many other components that need to post a letter of recommendation for a higher salary, from a better company, for a better role, or a higher title, especially if you change job / industry.
There is the interview component, the negotiation component, the network component, the target market analysis component, the experience / skill design component (just to name a few).
And if you want to get really great offers (good salary, great role and with a great company), the competition will be very high and you will have to solve the following problems:
How are you going to beat candidates who have more experience than you?
How are you going to beat candidates who have more education and / or a more pedigreed background than you?
How do you negotiate the reward?
How do your interview answers separate you from your competitors?
Having a solid strategy for all of these questions is critical to winning the best offer letters.
Unfortunately, none of these questions are answered or addressed in the resume.
Therefore, it is unfair to ask someone to just write your resume and expect to win offers for the best companies or get 50% increases, etc.
Having clients who received 75% more wages than what they earned is feasible, but SURE it didn’t happen because we just wrote the resume.
The fact is this: if you are having trouble finding vacancies, or if your situation is a bit complicated (sector / role transition, for a higher position, unemployed, etc.) then you need more than just resume help .
Most of the time, people come to me frustrated, shocked, and disappointed because they don’t make offers after hiring a person or company who promised tons of offer letters as soon as they had a new resume.
But in the end they got what they paid for.
If you hire a plumber to build an entire house, what would happen? Complete failure right?
How did that happen? That’s because there are so many other components involved in building a house, for example: electricity, paint, roof, carpet (and these are just a few).
The same is true here.
If you …
There are problems finding vacancies
Do you want to get better vacancies that are an upgrade from the current job you have
Are in a situation that is a bit complicated (transition from industry / role, going for a higher role, unemployed, etc.)
Then you can’t hire a resume writer and expect to get tons of high quality job openings.
Just as hiring a plumber to build an entire house is a disaster, it’s also a bad idea to hire a resume writer only if you’re looking for high-quality offers because you still don’t would have addressed interview, networking, target market analysis, negotiation, etc.
You need to hire someone to work with you on the entire process that is experienced, knowledgeable, and has a track record throughout the job search process, not just resume writing.
Secondly, I would also recommend not being cheap with whoever you hire. Be cheap with the soap you use, be cheap with the type of paper plates you buy.
But I promise you will regret being cheap and refuse to hire high-quality help to advise you on your career, the financial commodity that brings in all the money you live with for the rest of your life.
If you are in the group where you want to learn the whole process of winning the best vacancies from start to finish or see how our resumes play a role in winning the best vacancies …
Then I recommend checking out our very popular free video course on our sources page, or feel free to subscribe below and get the full videos and all our up-to-date strategies.