A guide to the latest Business Analytics trends in 2018

With the emergence of Business Intelligence trends in various industries, many other technologies have also emerged as companions. And the future looks really impressive when it comes to business intelligence and its growth. Let’s take a quick tour of what BI will look like in the coming years.

1. Affinity with embedded technology

Self-service BI and analytics have been determining the space for a while. The mechanism and technology behind it is really productive when it comes to drawing insights, even being user-friendly when we talk about their extensive dashboards. But in fact, these systems showed signs of later improvement after multiple failures. And the reasons for such failures were the shortcomings in the ability to interpret user behavior.

By mapping out the shortcomings, huge companies are now leaning towards embedded analytics that are not only capable of providing insights, but also tracking and displaying user behavior and converting them into actionable insights. It is one of the most popular Business Intelligence trends in the industry today.

2. BI apps must understand the current working pattern of the user

The best way to get the most out of your work is to link analytics to what you do every day. It helps you to be much more productive and help you track which activities have helped you achieve maximum productivity. Not only does it help you understand your skills, it also helps you make better choices.

But something very crucial that developers should remember is that just embedding analytics doesn’t solve any problem unless they aren’t doubly sure that the analytic implementations perfectly support the work the user wants to do in the app. From now on, to keep up with emerging trends in business intelligence, app owners need to take into account rapidly changing market standards such as CSS for styling, support all HTML5 so that the app is agnostic and responsive to all form factors, using common frameworks for developing application shells. The fact is that people want to taste success in whatever tools they know, they would rather not be presented with an unknown instrument to investigate success.

It will be a tough test for the provider of analytics solutions, but will act as the latest trends in business intelligence in 2018.

3. The latest BI challenge: focus on personalized analyzes

Years ago, the main modus operandi of analysis was converting information to insights in a broader way, but and when competition became cut-throat, companies realized the value of personalized marketing, which is virtually impossible with a comprehensive approach to gaining insights .

Today, the market must follow more detailed and refined information in order to gain a competitive advantage; this is where maximum companies still fail to obtain the right application and expertise to implement the analysis with extensive capabilities.

One of the main benefits that companies can get from such an advanced analysis is the benefit of data visualization and prescriptive analysis. Personal analysis will thus become the most important trend in business intelligence that the industry will notice.

So we see that there are plenty of things that will catch up with current trends and practices, so as an app owner you need to be sharp enough to find viable ways to adopt the upcoming trends and tackle future challenges.