Banks are finding new ways to entertain and inform during lockdown


New Delhi: At a time when the spread of COVID-19 has turned social buzzword into a buzzword, banks have increased their trust in social media to engage with their customers – be it to spread information or to remove their boredom. The government introduced a 21-day nationwide closure from March 25 to control the spread of coronavirus and expanded it twice, prompting business entities, including banks, to become innovative on social media.

Among the notable initiatives by banks during the shutdown, HDFC Bank came up with a scheme to help its clients find their hidden artistic talent.

“Tired of staying home and having nothing to do? HDFC Bank Fingage presents The Art Project, to give you a #BreakFromBoredom! Unlock your creativity during lockdown and get a chance to win exciting prizes!”, The bank tweeted and tried to engage its customers during the closing.

Punjab National Bank (PNB) has come up with a contest on Mother’s Day with a catchy slogan, “For her, you will always remain a child.”

As the shutdown has made online banking more vulnerable to fraudsters, several banks regularly alert their customers to potential fraud.

“Beware of scammers posing as bank officials and fraudsters by remotely accessing their mobile phone screens through an app. Notify us when you identify a scam by email: epg.cms@sbi.co.in & report.phishing @ sbi.co.in, ”tweeted SBI.

Similar warnings were issued by a few other lenders.

“Scammers are finding new ways to target innocent people. And this time they’re targeting through banking and other payment apps to steal your hard-earned money. Be careful and keep following #PNBKaFunda to learn ways to avoid them,” tweeted PNB.

Another big sector Canara Bank warned its customers in a tweet, “Don’t get connected by #Phishing! Always check before clicking link. Be careful about opening attachments or downloading emails received via email / SMS if the source is unknown. ”

A few banks have also come up with ‘lockdown deals’ for their customers.

HDFC Bank offered a discount on the purchase of jewelry at Akshaya Tritya with a promise that part of the money would go to the PM Cares Fund.

“This Akshaya Tritya, buy jewelry from the security of your home, with HDFC Bank credit card! With every purchase over Rs. 10,000, we contribute Rs. 100 to PM Cares Fund and you earn 5X Reward Points,” tipped HDFC Bank.

Union Bank of India has offered a discount on the purchase of medicines.

“At this difficult time, it’s easy to save money on your pharmacy bill. Just use # UnionBankofIndia card at your nearest Apollo Pharmacy Store to get up to 15% off, ”UBI said in a tweet.

SBI made a similar offer to its customers: “Get a health check from your home comfort with Apollo 24/7. Earn good discounts on key lab tests through the YONO SBI app.”

Some banks tell customers how to adjust services to suit the times.

Union Bank of India informed its customers that at present there would be no fee for withdrawing funds from ATMs from other banks.

“To ease the down payment burden, debit card ATM withdrawals from any other ATM will be free until June 30, 2020,” the bank said in a tweet.

Banks also ensure that people in rural areas do not see branches for direct transfer of benefits.

The country’s largest lender SBI stated that the second tranche of Rs 500 had been deposited into accounts of female Pradhan Mantri Jan Dhan Yojana account holders under Pradhan Mantri Garib Kalyan Yojana.

It also contained a schedule for the withdrawal of funds so that social distancing norms are not violated.





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