Organizations must provide timely, relevant information to customers, partners and employees around the world to meet current business requirements. Some hurdles organizations face in achieving this are IT bottlenecks, lost information, irrelevant and outdated information. Failure to look closely at these issues leads to escalating costs and erodes customer satisfaction, which will be a major loss to the organization. A good solution to all these problems is to create and deliver highly relevant content on a portal.
Businesses can deploy a unified content and portal infrastructure to achieve business goals. This infrastructure must include tools that can unify content and infrastructure between portals to provide a consistent user experience and tools that enable non-technical users within the organization to create, manage, and publish their own information to corporate portals. In addition, the tools enable the distribution of trusted, up-to-date and accurate information to support multiple portal initiatives, including partner extranets and employee intranets, and to add content intelligence to increase the relevance and targeting of information to end users .
Problems arising from IT bottlenecks in the content contribution process and administrative overhead issues in the portal publishing process can be resolved by enabling non-technical business users to contribute content to the portal . When you need to provide a unique infrastructure for the portals of partners, employers and customers, you can unify the content and content infrastructure between portals to provide a consistent user experience. When end users need access to multiple applications and repositories for all their content, content can be integrated into business applications and brought to accessible portals. Portal content management solutions not only enable non-technical users to create and publish their own portal content within your organization, but also ensure that the published information is relevant and personalized to serve multiple portal audiences
Some of the key benefits of portal content management include the ability to manage more content assets at a lower cost, publish portal content faster, and improve the reach of relevant content to the right audiences. In addition, portal content management also allows non-technical users to easily publish content themselves, increase online collaboration with partners or customers, and achieve better, faster content integration through integrations with business applications.
Portal content management software provides a simple, web-based user interface for creating and publishing content to portals, allowing non-technical users in the industry to create, manage and publish their own content. The Portal content management software also provides a powerful navigation system for editing and updating content within the portal. Portal content management solutions ensure that only relevant content is delivered to each audience based on a business economy that encourages tagging and categorizing content for creation and powerful search for attributes within the portal. This ensures that the published content and metadata are mapped to personalization rules created and implemented in the company portal.
Powerful attribute seekers of Portal content management software enable end users to easily locate content within the business economy that is represented as intuitive, searchable categories in the enterprise portal. Portal content management software’s enterprise content management platform provides robust enterprise content management services such as workflow, version management, lifecycle management and security. Enterprise integration services offered by Portal Content Management solutions allow easy integration of transaction data from business applications such as ERP, CRM, etc.
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