We’re almost at the corner of the year 2018. But I’m sure it’s not late to talk about next year’s biggest digital marketing trends. Somewhere between a robust Q1 2019 action plan and digital marketing strategies, it is good to know how the market will shape in the year 2019.
Below are a few trends that will guide digital marketing across the globe.
One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of online content will turn into a visual representation. It provides an overview of the product and services with a ton of entertainment and humor.
Since the adoption of smartphones and social media platforms, video is preferred as one of the best ways to market a product. Not only does a short video effectively communicate a message, but it is also capable of giving your campaign an emotional environment.
AI – The Future of Machines
According to a report from Adobe, machines will soon be crucial enough to make strategic marketing decisions. Isn’t it breathtaking? Imagine all you have to do is store all your data on a machine server and you will get suggestions on your marketing strategies. It’s not over yet; these strategies synchronize with your customers’ behavioral patterns. AI will change the face of marketing tremendously in the near future.
Automatic chat boxes
I’m sure you may have come across a chat box while browsing the Internet. Chat boxes are one of the most widely implemented applications of artificial intelligence. Not only do they display results at a faster rate, chat boxes are also humorous and offer a personalized experience to customers. In addition, in a recent IBM report, 85% of all customer service interactions will be performed by machines by the end of this year.
You need to hear about Alexa and Google Home these days. If not, read about it. A research report says 65% of smart speaker owners say they don’t want to return to a life without a voice-guided assistant. Smart speakers are changing the ways of data browsing.
Have you tried searching content through voice commands? This is where digital marketing comes in. All the SEO you do on your site also has to rely on voice commands.
The Fall of the Kingdom – Internet vs. TV
In this millennial generation, where a person spends more time using a phone or surfing internet TV is just a device to connect game modules. According to the study, people will spend about 2.5 hours online and 2.7 hours spending their time on the tube. This leads to a change in advertising pattern that is transformed from TV channels to internet sites.
Content – The trustworthy soldier
We read articles, blogs, newsletters and whatnot daily. But what if you do not find genuine content that you can trust? Content is not just about facts and figures, it should be light, clean and lean. In the year 2019, content will have the same meaning it had in the past. It makes a dataset reliable and genuine though any medium.
If you are still looking for information on the same, get in touch with us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.