When working in media, there is nothing more important than managing your digital assets. Pictures, sound and movies are your business – you have to take care of the files on your computer as you would for any physical equipment. Digital asset management gives you more versatility and keeps your data safe from possible loss due to hard drive failure, theft or damage.
What is Digital Asset Management?
That’s all that comes after taking the picture, recording the video or recording the audio. DAM is simply how you manage the files and media you create.
Digital Asset Management software refers to tools and software packages designed to help you better organize and manage your digital assets.
What can DAM software do for me and my business?
Basic software can be compared to almost any image library program. Software like iPhoto is a form of DAM, albeit a very simple one.
When it was first developed, Digital Asset Management and image library software were primarily used to organize and catalog files and media. It will help you create an easy-to-browse library and the history of your work.
Backup and security is another aspect of DAM software that has greatly improved with the proliferation of the Internet. Most DAM software allows you to host your files on an off-site server. This means that if something goes wrong, you will always be able to access your files.
Advanced features include sharing tools that let entire photography and media studies share resources and access real-time projects. Since files are hosted in the cloud, they can be downloaded from any computer that accesses it. DAM software can improve project completion time and improve efficiency between groups.
For photographers, this software also allows you to create, email and share portfolios and completed files with clients at the click of a button. Send a collection of your work on live events to one client, or select a few wedding photos for another – files can be downloaded directly from the cloud when access is granted.
Digital Asset Management is incredibly important for anyone working in photography or media from large studios to individuals. New technology and a host of sophisticated features allow you to do so much more with your data. Find a solution that works for you, improve efficiency, and create a more secure database of your work.