Using AI, ie. Artificial intelligence, the e-commerce industry can enhance the customer experience with personalization, target potential customers to increase sales, and recommend them products based on their purchase and transparent behavior.
According to an article published by Business Insider, the early 85% of all customer interactions will be managed without human support by 2020. Given this evolving trend, many e-commerce companies have begun using various forms of artificial intelligence technology to understand their customers better, offer them the best user experience and generate more sales and revenue.
In this article, we discuss how artificial intelligence is revolutionizing the e-commerce industry:
1. A customer-centric approach
Often, after browsing the ecommerce site for a while, customers appear to abandon their search and leave the site. This usually happens when customers are unable to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.
By narrowing, conceptualizing and finally improving search results for online shoppers, AI can help the e-commerce business fight the problem. By using machine learning, a subfield of AI, websites and apps can include visual search elements that see the world as customers do. It can help the company design and develop a customer-centric experience using advanced image and video recognition technologies.
In this way, e-commerce companies can ensure a good customer retention rate.
2. Chatbot experiences
Have you ever experienced a company’s customer service? How do you feel when your call is on hold and you have to wait for countless minutes before connecting to the human agent? Annoyed, right? You can then try to reach the company via unlimited emails hoping to return, which usually takes at least 48 hours. Such slugs result in poor user experience. Because of this, Human Powered Live Chat and artificial chatbots are gaining momentum to promote customer service.
chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.
With the help of chatbots, companies can literally provide customers with 24×7 customer service along with personalized recommendations.
3. Identify the target audience
AI also makes it easy to generate the ability of ecommerce businesses. AI solutions for marketing, sales and CRM can help the company predict marketing. AI helps marketers meet customer demands by providing real-time services and solutions during the queries. With AI, a company also gets forecasting capabilities by calculating the probability of customer acquisition.
AI provides conversation platforms such as Amazon Echo or Google Home that allow shoppers to perform a task. Using artificial intelligence technology such as Natural Language Understanding, shoppers can talk to a robotic machine to receive answers to questions about items.
5. Virtual Mirror Experience
It is a constructed device that resides in software that connects the connection to communicate with a human being human. With the help of artificial intelligence, shoppers can almost “try” clothes to get an idea of what the clothes look like in different colors. For example, Lenskart offers real-time mirrors for customers to try out different specifications on the screen, giving them an idea of what they will look like in real life.
Therefore, artificial intelligence provides an advantage for e-commerce companies to enhance the user experience with virtual mirrors.
6. Guide Recognition
Artificial intelligence improves the shopping experience by translating specific movements into commands so that consumers can find the exact product they are looking for.
7. Improved customer recommendations
Using artificial intelligence solutions, brands effectively collect and scan huge amounts of results to predict customer behavior and provide relevant and useful recommendations to all customers. In this way, artificial intelligence plays a crucial role in delivering a “personalized shopping experience” to customers.
8. Quality Product Descriptions
Preparing accurate and SEO-friendly descriptions for all the elements can be time consuming and expensive. Artificial intelligence helps fight such a time taking activity by examining key features to design changing product descriptions and creating quality product descriptions without human intelligence.
Artificial intelligence and machine learning provide customers with exceptional user experiences. Today, e-commerce is booming and more and more customers are adapting to this trend of online shopping. In such a golden scenario, artificial intelligence plays a really important role in perceiving customers’ buying behavior to create personal experiences. If you have an e-commerce business, get in touch with the best Ecommerce Web Design Company Delhi provider at a competitive price. To compete with e-commerce giants like Amazon, companies should introduce AI and wrap artificial intelligence into their business processes as soon as possible.