Content marketing is designed to attract your ideal audience, convert them into customers or list members, and also delight your audience post-conversion. To do so, you need to create, publish, and promote a variety of content for your audience over time.
This requires that you understand your audience enough to create the right content. But once set up, how can you automate everyday content marketing tasks to make it easier? Let’s look at some examples.
No matter who writes or creates the content, it should be checked for problems. You can use software like Grammarly.com to help. You can also hire experts to watch videos before they are published, as well as edit written content before they are published. If this is part of your process and ends automatically within the workflow, it will be so much more effective.
The truth of the matter is that you will not be able to execute any kind of content marketing strategy without the proper email autoresponder set up. There are many to choose from. Read the fine print to make sure you have the one doing what helps, e.g. Tagging, double opt-in, broadcasting an autoresponder series and so on.
Building your email list can almost be put on autopilot if you use good landing page software. Some email autoresponders have some landing page software included, so check your selection first. You need to build an automatic funnel so it’s all easy.
Promoting social media
Using software such as Hootsuite.com or Buffer.com will help you automate your promotions on social media. You can configure your blog to automatically share with your social accounts when a new post is added. In addition, you can even configure it to send an email to your list and direct them to your social media platforms.
Setting up a workflow helps tremendously. A good choice is Trello.com or Basecamp.com. Depending on the features you need and your budget, these can both help you develop and use an appropriate workflow for your projects and teams.
Everyone is researching, but trying to find the right things to read and use can be tedious. You can outsource this by hiring a researcher who can do the work for you. You can also create a Google Alert to make sure you find any mention of your brand, industry, or product.
Publishing of content
This can be very tedious because it takes a few minutes to place a blog on your WordPress site and make sure it looks good with the right headlines, subheadings, fonts, images and SEO content. You can automate this process by hiring someone to do it for you. A person who is used to doing it will take less time and do a better job