Importance of subscriber data management

In the current communications market, personalization and targeting of unique services for individual subscribers ultimately ensures success. MNOs are exploring ways to use their assets, primarily subscriber data, to create highly personalized mobile services, such as subscriber data management.

The mobile phone has become a very valuable item for the end user for storing their contacts, messages and favorite content; it is an integral part of their personal and business life. The phone and its data are vulnerable to loss or theft, endangering the company that it generates for the MNO.

Whether for personal or business communications, over 4 billion mobile phone users around the world take advantage of the constant network connections available to them through the services of mobile operators. The mobile phone and SIM card have become important devices to manage your contacts and organize daily activities. Today, our mobile phone often stores not only the phone numbers of our contacts, but also pictures, MP3 files, birthdays and much more. What happens if the handset and the SIM card are damaged or lost?

According to studies, it takes on average about 6 months for the subscriber to completely rebuild the contacts and have the same level of usage as before the loss. This results in a significant loss of revenue that the mobile operator could have earned. Effective subscriber data management is therefore essential to continue generating revenue from a mobile operator. The Subscriber Data Management solution covers several key areas of data exchange, protection and management to address customer concerns and provide optimized mobile operator performance and service reliability.

SDM software facilitates the collection and aggregation of subscriber data across a range of networks, applications and databases and serves as a centralized repository for aggregated subscriber data. This is an external backup service that allows users to store their contact numbers and photos and other data from the handset and SIM card over the air in a centralized, secure storage location.

The solution uses SyncML, the standard for mobile data synchronization (DS) used by mobile device manufacturers worldwide, to synchronize mobile device data with the backend server. Once the subscriber has registered, the mobile device is detected and the SyncML settings are sent to configure the device. On the other hand, there is a Java ™ applet on the subscriber’s (U) SIM cards, which detects changes in the (U) SIM directory and allows synchronization with the backend server.

The ultra-modern web portal allows subscribers to synchronize and manage their contacts and personal data.

Benefits for operators –

• Support for a variety of mobile devices based on SyncML standards

• Easy and convenient synchronization of the phone book (SIM and handset)

• Coverage for the full range of mobile content, including text, multimedia, contacts, tasks, notes, etc.

• Self-care interface for easy access, receiving operator services and including updates or value-added services

• Effective, full life cycle management backup services according to customer preferences (renewals, activations, etc.)

Benefits for end users

• Easy to use data synchronization

• Device independent access to data

• Peace of mind thanks to the security of the security of your personal data, regardless of the loss or damage of the handset

• Easy access to personal data and centralized data management

As mobile data usage and subscriber quality expectations increase, the capabilities that SDM technology offers, coupled with advanced policy controls and subscriber data analysis, will be essential for operators to proactively respond to customers’ needs, network resources and maintain a high-quality service. After all, who wants to risk losing all or part of their most vital data?

Source by Tariq Simage