Insight into trends in content management systems – provocative analysis


A CMS is a software program used to support digital content creation and modification. This system allows you to tailor the content based on the specific needs of the users using data provided by them or aggregated on the site. This process encompasses the entire processing of web pages from simple tools to information creation, through publishing and finally to archiving. Using this simple mechanism, authority can be conferred on the enterprise itself the potential for dramatically simplifying site maintenance.

Innovative trends that bring marketing to success

Using analytics to drive content

It is assumed that analysis functions within the CMS strategy will be a core offering and capable of both internal and external analysis tools. This will ensure the ability to have the right content type for the right segment of the respective audience. Creating different content for different contexts will be made easier and to better understand which part of the website should be written differently. Content performance cannot be measured by the number of views. Measuring content effectiveness is a major challenge for marketers. Analytics provides insight into customers and the CMS strategy. This data allows you to create relevant content based on audience segments and then improve customer conversion and retention.

Hybrid cloud-based ECM

Hybrid cloud-based solutions have begun to attract due to the benefits of cloud combined with the security of sensitive information located on a local server. These flexible cloud models allow the organization to manage, protect and effectively use within the same framework of the most secure local systems. Thus, these solutions ensure future scalability and agility while avoiding resource-intensive implementation types that have been in use for decades.

machine Learning

Many industry experts predict that machine learning is the next BIG thing in future predictions. Machine learning is essentially a type of artificial intelligence (AI) that allows computers to learn by examining data and by recognizing patterns. With this machine, language computers are able to find hidden insight. Machine learning integration will help create smarter applications that are more relevant to customers. This can get to the next level of location awareness, which is based on different browsing habits at the time of day, deviation from deviations, socioeconomic and likewise collaborative filtering characteristics. Complementing the Content Management System with machine learning will deliver better matched content to user needs, requirements and preferences and bring significant value to the business. Innovation in machine learning will take hold in the coming years. It has already been able to see that machine learning services offered by IBM, Azure and Amazon integrated with CMS platforms are growing.

Monolith for microservice CMS

The concept of micro-services is becoming a very appealing architectural approach nowadays. Micro-services are a proven way to create business applications by coordinating with small independent service according to business capabilities, each controlled by its own process and by communicating with light mechanisms. By using micro-service concepts, the current monolithic system can be divided into much less interchangeable parts. This concept brings several benefits such as faster to the market with innovative features, attractive licensing where you only pay for your needs and improved scalability, reduced risk while upgrading the old features and improving service interchangeability.

Procedure for a template

As they move away from the monolithic approach, end users must make changes to the layout of their web pages on the basis of ad hoc. Previously, there are two extremes of CMSs:

1. Systems with great flexibility that significantly jeopardize, he senses consistency and consequently visitor experience.

2. Systems of rigidity that each time an organization or user had to go through a developer resource or even to a CMS vendor for even a minor change in the layout of a template


Companies expect a high level of security, more complexity and functionality than the current CMS solutions offer. Companies with low quality approval or approval checks will have the risk of safety, operational and financial functions. In addition to the mandatory expectations such as passwords and data encryption, there are several complexities of company directory single sign-on, social logins, SOX levels of audit and integration with other services such as multifactor authentication and sales force. Businesses require more security features like password less authentication, password tracking, biometric security and Google Authenticator and so on. It is expected that the new CMS platforms will in future be integrated and configured with these special authentication and authorization features.

Create once, publish anywhere

The ability to share content across multiple pages and sites is important for CMS solutions. Still, they should not be considered as merely a tool for pushing the content to the site. Now it is changing to utilize CMS as a data warehouse that allows publishing of content to multiple platforms and also in different formats as needed. Therefore, ‘Create Once, Publish Everywhere’ (COPE) will be the viable way to manage content for the organization.

Holistic customer experience across all devices

The days when PCs were the only way to reach the business organization website have passed. Today, people use many different devices such as smartphones, tablets and laptops to interact. Therefore, CMS should have the capacity to adapt this change. Although it cannot be used to manage newsletter for app or email, however, integrating with other components is necessary to be a winning approach. The Content Management System will need to allow their users to identify with the problem areas and make changes quickly. It must also be mandatory for the ability to offer customized content based on the user experience.


The entry of machine learning and artificial intelligence will rewrite the CMS strategy and pave the way for a radical shift in both technology and business. Advanced personalization, Omni channel presence and availability at any time will increase engagement and conversions in the future. Upcoming is the period when content management systems need to prepare to revise their strategies and procedures to meet evolving requirements.