Rendering tips

Recycling is the current buzzword in my community. Our city has graciously provided every resident with trash can to collect a myriad of discarded items that will come to the local recycling station. There they will be processed for use in the manufacture of a large number of new products.

While Mr. Recycling is relatively new in my town, he is an old-timer in the writing profession. In fact, he’s been around for so long, it’s a wonder several writers haven’t gotten to know him. For those of us who have been a good friend both in terms of saving us time and making us money. Referred to by his author friends as “Repeat Sales”, Mr. Recycling has earned a reputation for helping them maximize their marketing strategies. Here are some of his words of wisdom:

1. Write about something that really interests you. While this is important with everything you write, it is especially important when writing articles you plan to resell. The reason for this is that you want to work with these articles again and again and push them back to meet the needs of different publications. So your level of interest in the topic should be high enough to sustain you during the laid-back process. Of course, there will be times when you will be able to sell an article again without changing it at all. When this happens, consider it a bonus blessing.

2. Think of multiple markets for everything you write. When choosing a topic, consider different audiences that will be interested in that topic. For example, you could write an article on money management for a magazine of general interest as a primary market and then return it to a women’s magazine, a teen magazine, a publication by senior citizens or an airline magazine. You can then take the same article and return it, perhaps with more specific details, to a business magazine or trade journal.

3. Sell only first or one-off rights to the first magazine that publishes yours piece. If you sell all rights to your article the first time it is published, you cannot resell it. These are just a few of Mr. Recycling’s tips for marketing success. Practice them in practice and see your sales rise.

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Copyright 1992 by Maryann Diorio, Ph.D. All rights reserved.