How does SEO work?
Before we dive into SEO and find out more about how SEO works, let’s first understand what exactly SEO is.
As we all know, the digital landscape is evolving faster than ever before, creating an urgent and immediate need for all online businesses to not only embrace but also benefit from the rising online trend and digital economy. However, there are many digital marketing strategies to gain online business from, but the most effective and sustainable is the organic method whose part is SEO or Search Engine Optimization.
Search engine optimization helps search engines with web pages, blogs or related keyword pages. SEO is also often called “organic”, “natural”, “unpaid” or “earned” results.
How does a search engine work exactly?
There are two important steps that are primarily responsible for the search engine results. They are as follows:
Crawl: Search engine bots crawl all web pages associated with a site. Major search engines like Google crawl millions of pages on a daily basis.
Indexing: After retrieving all pages through the crawl process, these pages are indexed in the database for future retrieval. The process of indexing is extremely important. The greater the number of indexed pages on your sites, the greater the chances of improving your ranking. Although it depends on the strategies you formulate.
Major search engines regularly update their algorithm, and there are various factors that directly or indirectly affect these results. It is advisable to update sitemaps
How does SEO work and what are the best tips for improving SEO?
Search engine optimization depends on a number of factors that affect rankings directly or indirectly. We will reveal all these factors in this article. Here are the key factors:
contents – It is one of the most important SEO factors. Anyone who has heard of digital marketing must also have heard that “Content is King”. It is true. Google has repeatedly said that it rewards pages with great content. So if you want to outwit other sites when it comes to SEO, you might as well want to focus on its content. Wanting the content section, there are some important factors to keep in mind, such as readability, use of H1 / H2 as appropriate and keep a check on the use of passive as well as repetitive sentences.
On-page SEO – If you want to outdo your rivals, you must work on your site’s site page. Get the basics right. Work closely with the meta description and keywords. Focus on content as well as internal linking. Add relevant titles, optimize all images (add alt tag), infuse a mix of H1, H2 headers and sub-headers, add LSI keywords by checking the keyword density. Length / description must match the difficulty of the keyword. The higher the difficulty, the more detailed your content should be to outscore and make sure you get the basics right.
backlinks – Generating high-quality backlinks is extremely important to increase the domain authority and page authority of your site. Some of your efforts should also be focused on creating good enough backlinks. Most of this must be accomplished by creating compelling content because the better the content you produce, the greater the chances of people linking to your site. Stick to relevance, because if the links aren’t relevant, it would do more harm than good to Google rankings. It should only be generated using ethical methods with the right types of backlinks (white hat strategies).
site Speed (Page Load Time) and User Experience – Google rewards faster pages. It focuses on user engagement more than anything else. What this means is – basic relationships with the site must be intact. Look at your site’s speed (page load time). This was made clear for the latest Google speed update. You need to adjust / arrange accordingly. You also need to work on user interaction metrics, such as the number of clicks / Out of the total number of impressions. Focus on the bounce rate, page views, session and all of these metrics to understand in detail. Simply put “faster site, better results”.
Mobile kindness – As we discussed in the previous section of the article, search engines update their algorithms regularly, and according to the latest Google algorithm update, it confirmed that the friendlier the site for mobile users, the higher the page rankings. Therefore, mobile friendliness affects your SEO efforts. Check if your site is mobile-friendly or not. If not, it should be your first priority.
Domain age, URL, and Authority – Website age, URL, and its DA / PA (domain authority and site authority) are all important factors in SEO. DA / PA would improve with a variety of strategies – backlinks, internal links quality of content.
image Optimization – It is recommended to optimize all the images on your site as it improves your chances. Add relevant titles and alt tags to all the images. It adds a lot of value when it comes to image search results.
Social signals – Social links or signals cannot be overlooked when it comes to (search engine optimization) SEO strategies. These are authority signals that not only increase your visibility but also generate links in the kinds of social signals. You can share your site on social media platforms to increase signals. The more the better.
Structured data – Focus on the structure of your web pages as they need to be thoroughly customized. Update Sitemap. Basically, you have to think from your user’s point of view as we know that user engagement cannot be overlooked.
conclusion: Now we know how does SEO work and what are the key factors that influence or accelerate your organic digital marketing efforts, remember these and work with these parameters individually to outperform others and rank your or your client’s site at the top of the search engine result page (SERP). Obviously, SEO is one of the most effective strategies to capitalize on the growing digital economy, and it also gives you sustainable results as long as you follow the right strategies and keep the basics intact. It is an ongoing process and requires constant effort.