When crossing salt marshes and swamps, get out quickly; never hang there. If you have to attack the enemy in salty swamps and swamps, stay close to areas lush with grass and stand behind the forest. – Chapter nine, Sun Tzu Art of War
Above is the principle of deployment in salt marshes and marshes. Salt marshes and swamps are similar to crossing a river. But compared to crossing a river, salty swamps and marshes are more difficult to reach because of the mud. So if you are caught in swamps and swamps, you can easily be attacked with arrows. The loss of life can be significant because your troops lack the agility to avoid. So the same principle of naval battles applies here too.
The same principle applies in business (see Sun Tzu Art Of War – Three business lessons from deploying troops in naval combat), can quickly conquer the market and get a fair share, otherwise your competitor should have time to respond and kick you out of the market.
…, stay close to areas lush with grass and stand behind the forest.
The reason Sun Tzu suggested that you stay close to lush areas when involving the enemy in swamps or swamps is because, so when you have to retreat your retreat would be easy and quick.
In business, we see that it is important to have an exit strategy. You must have an exit strategy for everything in business. For example, know when to enter new markets, when to leave the new market when the hallway is too much to handle, and also the method to exit the market. This is because company laws vary by country or region. For some regions, their workers’ union is very strong, so it can be difficult to leave those specific markets.
By understanding how and when your exit strategy should be, you can reduce your costs so that they are not lethal. Such a principle can also be applied to investments. Most people who invested during the internet bubble do not have an exit strategy, which is why they were burned and most of them lost their retirement income and had to go back out to work.
So above are the lessons we can learn from Sun Tzu’s principles of deploying troops in salt marshes and swamps.