Utilizing reviews and opinions for your business

The reviews and testimonials of your existing customers are extremely important to your business. People can write reviews for you, whether you are selling products and / or services. Testimonials and reviews are solid proof that you not only have these products and / or services to offer, but that they are also effective and valuable. Of course, it is important for you to understand that you are the only person who cannot write a review or testimony for your business. They simply would have no credibility coming from you.

Listens to what other people have to say

If you are like most people who intend to buy something from someone else, you will want to check out what other people have experienced and how they are doing with that experience before considering buying from a particular company.

If a large percentage of reviews or opinions are negative, you are likely to look for another company that sells the same products and / or services. If the second (or third or fourth) business has several positive reviews and opinions, you will probably choose to buy from that business. It’s just common sense. Why would you buy something that is inferior and not working properly? With the level of competition out there, as a business owner (or as a representative of this business), you have to offer only excellent products and / or services. Otherwise, you’ll be done before you even get started.

There are two possible mistakes that a person can make when he or she is considering buying something. The first was just discussed. The second is if this person is not looking for any reviews or testimony at all.

Every business needs reviews and testimonials

When it comes to reviews and testimonials, it’s not a question of being something nice to have. They really are a necessary part of your business. There is often no other way to get the idea to a large number of people that what you are offering is something of value and something that other people need to be aware of because it (s) benefits them and their business. It’s really that simple.

In fact, it’s not even enough to just collect reviews and testimonials. You need to share them on your social networks via email etc so that other people become aware of how much you can do for them. You may not realize how powerful positive reviews and testimonials are for your business. If you don’t have any yet, it’s definitely time to start collecting them. Once you’ve been able to do that, the next thing you need to do is make sure people in your online social networks can access them as well. At this point you may be wondering exactly how to achieve it.

  • Organization: You may have collected positive reviews and testimonials, but they may be living in a repository without being organized in any way. Keeping on top of everything other people write about your brand and your business is crucial to making the most of these reviews and testimonials. The first thing you want to do is come up with a way to combine these reviews and testimonials with the rest of your content marketing strategy. If you do, they will be at your fingertips to be able to use whenever you want. It gives you the opportunity to make the most of what you have and the chances are very good that it will spread more reviews and opinions of a similar nature.
  • Reply: In truth, you are likely to get mostly positive reviews and (certainly) positive opinions. However, mixed with the positive reviews is probably a small number of negative ones as well. It is very important that you understand how to construct and effectively deal with these negative reviews. In fact, it is probably safe to assume that you learn more from the negative than the positive reviews and that the negative reviews are the ones that allow you to hone your business method so that it produces positive results.
  • Pay attention to metrics / analytics: This is really important for your business. If you are not aware of the analysis, how should you understand what works and what does not? Collecting the analytics is easy because there are programs that actually do it for you and they have proven to be extremely effective. The analysis shows you where you need to make adjustments (or abandon certain procedures completely). It is very important for you to keep your finger on your business pulse at all times.
  • Use reviews and testimonials to increase your brand exposure: Most likely, like most businesses, your business is word of mouth. If so, reviews and opinions of other people will strengthen what you offer. These reviews and testimonials will increase your visibility, give you increased credibility and increase your professional reputation, not to mention give you invaluable extra brand exposure.


Reviews and opinions are critical to your brand success. The consumer may be willing to do extensive research on the types of products and / or services you offer, but it is a shortcut for that consumer to be able to read the opinions of another person who has already experienced.

If you feel you haven’t been able to collect enough reviews and testimonials so far, ask for them. Generally, people will be more than willing to help you. In fact, it’s part of the solid, lasting relationship that you build with the other person. Reviews and opinions are the only way another person decides whether to hire you (or buy something you sell) or hire someone else. They certainly won’t believe you when you say that your brand at least is not if you haven’t been able to prove it yet!