In the last decade, both small and large businesses rely on the Internet in terms of advertising and marketing, and Google is clearly the leader. So when Google announces their new products and introduced new brands to their advertising products, we’re all ears.
Google Ads, Google Marketing Platform, and Google Ad Manager are Google’s new brands that include a few carriers for millions of advertisers.
From the beginning of June to July, Google introduces simpler brands and solutions for advertisers. So, if you are planning to advertise on Google, read this article first and be aware of the changes happening in Google’s advertising products.
It’s Google Ads now
Google AdWords debuted in 2000 and served as a platform to run text ads on Google’s search engine. Eighteen years later, AdWords evolved from a text platform to a platform that can support various ad formats such as videos, apps, shopping and more.
Now its development has come to the point of redirecting Google AdWords to Google Ads for the purpose of simplifying its complex product line.
With Google Ads, marketers can buy ads across all of Google’s properties as well as partner sites. So if you are a marketer, you can now easily reach people who find answers on search engines, YouTube, Google Maps, among others.
There is hardly any difference between Google AdWords and Google Ads, but the good news is that the platform is more simplified and is becoming an automated interface.
But that’s not all.
Google has announced the launch of their new advertising product, made exclusively for small businesses.
Smart Campaign is a new campaign type in Google Ads that brings a machine learning technology (it’s AI right there) that creates ads. This allows advertisers to identify the actions they prioritize, e.g. Phone calls, store visits or purchases. This will help small businesses first focus on running their business for stability without throwing too much effort into online advertising campaigns.
Google Marketing Platform
The following products may not be known to small businesses, but if you are an advertiser for large international companies, have a look here.
With the bursting of channels, data and formats, consumers are now very informed about how they are advertised or identified as a target market.
Do you remember the privacy scandal that happened a few months ago? It is true. People are now aware that some of their private data is being used for advertising purposes.
That’s why Google has created another tool that sets privacy a priority.
They introduced Google Marketing Platform, a collaboration between DoubleClick Advertiser Products and Google Analytics 360 Suite.
Marketers can do all their tasks in one place. They can now evaluate their customer experience, measure their optimized digital campaigns and other tasks in one place without compromising their clients’ private data.
Under the Google Marketing Platform, Google also introduces new products called Display and Video 360. These products bring together the features of DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. This means that all departments can now collaborate in real time and run ad campaigns in one place.
Google Ad Manager
Automation continues its movement up to managing advertising on Google. Google Ad Manager is a complete ad platform that helps you maximize your revenue across reservations, private marketplaces and open auction.
Google Ad Manager also offers a single platform for delivering, measuring and optimizing ads wherever your audience engages. This includes TV, mobile apps and other platforms like YouTube or Google maps.
The Ad Manager also helps you aggregate who can access your inventory and other programmatic demand.
Technology is changing, and sometimes it’s too soon that we have to go back, look at the bigger picture, and start creating a way to simplify everything. Google does a good job of that.
Advertising on Google is a lot easier now, and the fact that they focus more on customer welfare and privacy is a big plus.