Why restaurants need mobile ordering

Until recently, smartphones were simply a far-off idea, but now smartphones are everywhere and everyone owns them. More specifically, nearly 85% of Americans own a brand of smartphone, and the technology deployed within these devices has increased exponentially. The main users of smartphones are those of 19-30 year olds, why there is no question why using smartphones to place orders has become so popular. This fashion is by no means new, Pizza Hut, one of the many companies offering practical technology to their customers, has been using mobile ordering since 2009.

Since Pizza Hut got the jump on mobile ordering, many other competitors have followed their footsteps. One restaurant, Chipotle, offered ordering on the go and it became so popular that it crashed the servers. Subsequently, Taco Bell also tried the new technology and was a huge success with the customers. McDonald’s has also tested the waters of mobile device purchases and how it could be beneficial to them. It’s no wonder why all these fast food restaurants are trying to hop on the mobile order bus. As the number of smartphone users increases every day, the number of people willing to use mobile devices to place orders will increase. For a restaurant to keep up with the times, they must continue to keep up with technology, including mobile ordering for their customers.

74% of consumers aged 17-34 say they would order take-out and delivery through ordering with mobile devices. With the speed of technology advances, mobile ordering is only making more progress.

As so many companies are starting to use mobile devices to place orders, it is not crazy to think about how much profit comes from this. It is estimated that in 2017, nearly $ 720 billion will be contributed to mobile ordering. As time goes on, it can be estimated that mobile order revenue will only continue to increase dramatically. With businesses from Starbucks to McDonalds using mobile ordering, it has become a popular must for customers.

In Article 5 Benefits of Online Ordering Restaurants There are many positive things that come out of mobile ordering. For example, the problem of online payments solves when it has the ability to connect your mobile ordering app to a mobile wallet app. It removes the uncertainty of paying by cash or credit card because it has the ability to connect to sync your apps to make payments without the risk of fraud. Mobile ordering can also benefit the restaurant that offers this service through the analytics that can be provided; these include behavioral, purchase-oriented data as well as making food generally faster. All restaurants from sit down, take out and fast food places, with mobile ordering will give customers faster satisfaction in our world, which is now operated to instant gratification.

Along with the aforementioned benefits, 529 Mobile Solutions has some additional arguments in their article, The Mobile Minute: 5 Reasons Why Every Restaurant Needs an Ordering App That Makes the Switch to Mobile Ordering seem like a no brainer.

1. First off, you get bigger orders being rolled in. Some restaurants have found that the size of online orders is up to 25% larger orders! People spend hours online every day, and it’s only smart to reach new and existing customers wherever they are, so online looks like the place to be.

2. When you go alone with customers who are online, they are mobile too! Having an ordering app can allow them to submit orders, no matter what environment they are in.

3. An app will also smooth the ordering process with the customer’s ability to easily make custom requests and have a record of the order there are less mistakes to be made and less frustrated customers to serve. With everyone making the move to mobile ordering, you can be ahead of your competition by downloading a mobile app for your restaurant.