Why structured data is critical to SEO success

Structured data is the next step to prove relevant data for search engine spiders. Structured data delivers synthesized data to web spiders as they crawl your site to generate rich and informative snippets of code for the viewer. This entire process streamlines the search and gives the user more refined information. Today, the whole world is hungry for information. Everyone wants more information at a much faster speed. But search engine crawlers have restrictions on understanding the content of your page.

They are not human beings but bots and therefore cannot understand the interpretation of the words. But finding the best and most relevant result for searchers is still their job. This restriction now plays an important role in the selection of pages to appear on search engine result pages (SERP). The search engines have begun to adopt a proactive policy to synthesize this information at the relevance level so that the end user gets more accurate information and does not need to capture, although multiple useless results that appear to be similar.

With the increasing reliance on mobile searches, this has become even more important as the patience, time and resources at the disposal of the end user have become quite demanding. Structured data allows search engine spiders to crawl your site and find the relevant information with the same ‘intent’ as per Claim from the applicant.

So what is structured data?

Structured data is the refined and categorized data that makes it clear to the crawlers the content of the page. It categorizes the content of the page under predefined parameters so that the search engines know what is being served to the viewer. Structured data emphasizes that search engines actually understand the content of the pages accurately so that they just do not remain the medium to display random snippets of the page deceived by artificially placed keywords, but actually know the content of the page in detail. Structured data is made available to the crawlers in the HTML markup on the page from which they can generate rich snippets of the page for the viewer. If your web page has structured data, more accurate information may be displayed to the viewer.

That is how it works

Google’s structured data marking tool may be the starting point for you if you’re new to this concept. It allows you to identify different types of information and tag data fields accordingly. Structured data focuses on explaining the content of the content on the web page. As if your web page tells about an event, it displays it in terms of itinerary, so the user spends less time searching for the exact details. Semantic marking is therefore used to quantify the information you provide in an encoded language that search engines can easily derive and generate relevant data.

Here’s how

Search engines like Google, Yahoo, Bing, etc. have come up in a coordinated way to promote structured data so that the user can easily get the most relevant information. For this purpose, Schema Markup uses a systematic data so that information can be made available in a light yellow state and remains very relevant.

How it helps SEO

Providing structured data on your sites can be the best way to stay in the good books of the search engine as it has several benefits.

• High relevance: Structured data allows the search engines to retrieve highly relevant pages for the searches. Now this saves a lot of time for the user. But it also helps businesses. Companies get relevant traffic that is very interested in their product, services and information. This can be a great help to your SEO campaign when getting qualified traffic.

• Low bounce rate: Due to the increased relevance level, visitors bounce rate drops significantly. This is really important as a high bounce rate can negatively impact your search engine rankings that no company wants.

• Greater conversion rate: Increased qualified traffic brings higher conversion rate as an added benefit, which is good news for any business. The entire SEO effort is usually aimed at bringing qualified traffic that can be converted into business. The traffic provided by structured data helps you in this effort. It boosts your overall ranking because Google and other search engines see conversions as a sign of approval of your products and services.

If you are not already using structured data, start doing it now. Structured data is the future that has enormous potential. The way information is perceived by the search engines and the kind of importance they give to the relevance of the time is not far where websites that display indescribable or incoherent information will be lost in the oblivion. Providing relevant information is the essence of the Internet when Bill Gates wrote about two years ago that on the Internet ‘Content is King’ I had categorized this in his prediction. Search engines take it a bit further and focus on not only delivering content but also relevant content to the users.